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Elearning
Faculty of Business & Communication
MBA (Tech. Management)
Digital Marketing
0 students
Last updated
Oct 2025
Mohd Rosli Abdul Ghani
(and 1 more)
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Overview
Course content
Instructors
About the course
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Course content
Welcome to Digital Marketing
Welcoming Note
Assignments 1, 2 & Assessment Rubrics
Assignment 3 & Assessment Rubric
1. Introduction to Digital Marketing
Introducing Digital Marketing Slides
Audio Lecture
Video - Additional Material
Discussion
2. Microenvironment and Macroenvironment of Digital Marketing
Digital Marketing Environment Slides
Audio Lecture
Discussion
3. Digital Marketing Strategy Development
DM Strategy Development Slides
Screencast DM Strategy Development
Discussion
4. Digital Marketing Mix, Tools and Platforms
DM Mix, Tools and Platforms Slides
Podcast on DM Mix , Tools and Platforms
Discussion
5. Digital Marketing Implementation and Practice
Effective Digital Experience Slides
Podcast on Topic 5
Discussion
6. Communication Channel and Evaluation
DM Communication Channel Slides
Podcast on Communication Channel
Discussion
7. Ethical Issues in Digital Marketing
SM Ethics Slides
Podcast on Ethical Considerations in DM
Reading Material 1,Topic 7
Reading Material 2, Topic 7
Discussion
8. Legal and Regulatory Considerations in Digital Marketing
DM Legal Considerations Slides
Podcast on Legal Considerations in DM
Reading Material 1, Topic 8
Discussion
Instructors
1 courses
0 students
Mohd Rosli Abdul Ghani
17 courses
47 students
WAN NURULASIAH WAN MUSTAPA
Enrolment options
Digital Marketing
Course modified date:
17 Oct 2025
Teacher:
Mohd Rosli Abdul Ghani
Teacher:
WAN NURULASIAH WAN MUSTAPA
Enrolled students:
No students enrolled in this course yet
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Length:
14 Weeks
Language:
English
Level:
Advanced
This course includes
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